Fuzzy-BSC Methodology for Decision Making in Indemnity Area of Insurance Companies

Authors

  • Elkin Rafael Zapa Pérez Instituto Tecnológico Metropolitano
  • Juan Miguel Cogollo Flórez Instituto Tecnológico Metropolitano https://orcid.org/0000-0002-6101-3134

Keywords:

Balanced Scorecard, Decision Making, Fuzzy Logic, Indemnity, Insurance Companies

Abstract

Decision making in insurance companies is carried out under permanent uncertainty, with limitations for designing adequate performance indicators. Therefore, this paper develops a methodology for implementing together Balanced Scorecard and fuzzy logic to treat the uncertainty of the performance measurement in the indemnity area of insurance companies. The application of the methodology allowed to obtain a crisp result of the effectiveness level in the indemnity area of an insurance company, considering the uncertainty in the performance of perspectives: Customers, Finance, Processes, and Learning and Growth.

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Author Biographies

Elkin Rafael Zapa Pérez, Instituto Tecnológico Metropolitano

Elkin Zapa Pérez is a Professor at the Department of Quality and Production, Instituto Tecnológico Metropolitano-ITM, Medellín, Colombia. He received the Industrial Engineering degree from Universidad de Córdoba (Colombia) in 2006. He holds a Master's Degree in Administrative Engineering from the Universidad Nacional de Colombia. His current research interests are Fuzzy Logic, Performance Measurement and applications of productivity tools in organizations.

Juan Miguel Cogollo Flórez, Instituto Tecnológico Metropolitano

Juan Cogollo Flórez is a Professor at the Department of Quality and Production, Instituto Tecnológico Metropolitano-ITM, Medellín, Colombia. He received a MSc in Management Engineering in 2011, from the Universidad Nacional de Colombia. His current research interests are Performance Measurement, Fuzzy Logic Modelling, Supply Chain Quality Management and Advanced Statistical Quality Control

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Published

2019-05-23

How to Cite

Zapa Pérez, E. R., & Cogollo Flórez, J. M. (2019). Fuzzy-BSC Methodology for Decision Making in Indemnity Area of Insurance Companies. IEEE Latin America Transactions, 16(10), 2539–2546. Retrieved from https://latamt.ieeer9.org/index.php/transactions/article/view/422

Issue

Vol. 16 No. 10 (2018): Ordinary Issue

Section

Articles