Measuring the Internet Technical Efficiency: A Ranking for the World Wide Web Pages

Abstract

The Internet is one of the most important innovations of humanity and has brought many of our social and cultural changes. The web pages have great importance because they are the opening door for which users can interact directly with each other and interact with corporations. A bad performance may result in a significant loss from millions of users. This work aims to evaluate the performance of the Internet web pages through Data Envelopment Analysis (DEA), and provide a list with 82 from the 100 most-accessed addresses in the world ranked by their page load time (output) projection on the size and number of objects (inputs). The decomposition of the technical efficiency is made from an inverse frontier perspective; this way, outputs are contracted and inputs expanded. As a result, the pages reaching the efficiency frontier are explored as benchmarks for better practices. The slacks for the page loading time, size and objects are provided for the inefficient units. We discuss the results and the interesting prospects on the Computing and Web-Communication.